My
Mission
Using the power of strategic design to generate meaningful and lasting impact for businesses and people.
METHOD
How do I work
We begin with a deep understanding of your business goals and challenges to ensure every design decision aligns with your vision and objectives. Through close collaboration, we develop a personalized plan with you that addresses your unique needs. Our research phase uncovers key insights about your customers, competitors, and market, shaping thoughtful and informed design experiences that drive business impact.
My Philosophy
I believe that thoughtful design and strategy have the power to make a positive difference for businesses, the people they serve, and the communities they touch. My passion lies in creating experiences that not only bring visions to life but also help people improve their lives and create positive change. Every solution I create reflects the belief that design can inspire and make a meaningful impact, whether for a company, its customers, or the world.
Client engagement
Your business goals and needs are at the heart of my work. We partner closely to refine ideas and incorporate feedback, guiding the process from initial concept to final product. By balancing your knowledge of your business with my expertise, we create solutions that meet your objectives, resonate with your audience, and propel your business forward.
A multidisciplinary designer specializing in brand projects, I believe that strong brands are born from the intersection of method, purpose, and well-executed design.
With over 10 years of experience in the creative market, I've developed projects for small brands and large companies, always guided by strategic clarity and the desire to create something that truly makes sense—for the business and for the people.
I have a degree in Industrial Design and currently work as a senior designer focused on building relevant, consistent, and distinctive brands. Ultimately, my job is to help businesses better express themselves, position themselves authentically, and generate real value through design.
Felipe Merola
Brand Designer